Case study · Website + media launch
Launching a college football media brand across web, YouTube, and podcasts
Menace 2 Sports is a sports media brand built on in-depth analysis, fan-driven commentary, and video. I built the website and helped launch and grow the brand across YouTube, podcasts, and social. I also lead sales and marketing for Menace 2 Sports.
Results
Audience built from zero
Subscribers
50K+
Across YouTube, Spotify, and Apple Podcasts
Grown from zero after launch.
Social
100K+
Followers across TikTok, Instagram, and Facebook
With millions of views in the first six months.
Paid members
+150%
Paid subscriber growth in 4 weeks
After launching live shows and subscriber-only content.
The goals
One brand, consistent everywhere fans watch and listen
A media brand lives in a lot of places at once: the website, YouTube, podcast apps, and social feeds. Each one needed to look and sound like the same brand, and each one needed to send fans to the others.
The website had to be the hub: fast, easy to find in search, and built to turn casual viewers into paying subscribers.
What I built
A website hub and a launch plan across every channel
The website brings the shows, videos, and subscriber plans together in one place, while the YouTube channel and social accounts share one look so fans recognize the brand anywhere.
Social media servicesScope of work
- Responsive, search-ready websiteThe home base for shows, video, and subscriptions.
- Subscriber plansClear plans that turn viewers into paying members.
- YouTube channel brandingConsistent channel art and thumbnails.
- Cross-promotionWebsite, YouTube, podcasts, and social all pointing to each other.
The site
Screens from menace2sports.com
Let's start the conversation
Launching something new?
Tell me about your brand and where your audience is. I'll come back with a practical plan for your website and launch.
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