Google Ads + PPC management
Google Ads judged by cost per lead, not clicks
Search campaigns that put your business in front of people ready to call today, sent to pages built to convert, with every call and form tracked. For dental practices, home service companies, and local businesses in Central Ohio.
- Intent firstBudget goes to searches that signal someone ready to buy.
- Your accountAd spend is billed by Google to you. You see every dollar.
- MeasurableCalls, forms, and cost per lead, reported every month.
Where ad budgets leak
Most ad accounts waste money in the same few places
Google makes it easy to start spending and hard to tell what's working. Broad keywords pull in searches you'd never want to pay for, ads send people to a homepage that doesn't answer their question, and nobody knows which clicks turned into calls.
I build campaigns around the searches that bring in real customers, send them to pages built to convert, and track every call and form so you can judge ads by what they bring in.
See how landing pages fit in- Paying for irrelevant searches
- Ads pointing at the homepage
- No call tracking
- Set it and forget it
What's included
Campaigns built, watched, and improved
Whether I'm building a new account or cleaning up an existing one, the work covers the full path from search to phone call.
Account audit and structure
A clear review of what's working and what's wasting spend, then campaigns organized by service and location.
Keywords built on intent
Targeting the searches that signal someone ready to call, with negative keywords to block the rest.
Ads that earn the click
Specific, honest ad copy plus call, location, and service assets that make you easy to choose.
Landing pages that convert
Each campaign sends people to a page that answers their question and makes the next step obvious.
Website designCall and form tracking
Conversion tracking set up properly in Google Ads and analytics, so every lead is counted once.
Monthly optimization
Search terms, bids, budgets, and ads reviewed and adjusted, with a report and call every month.
Specialized, not templated
Ads shaped around how your customers buy
An urgent roof leak, a dental emergency, and a Friday night out are very different decisions. The campaign, budget, and message should match.
Dental + orthodontic
Fill the high-value chairs.
Campaigns focused on the treatments and urgent needs that matter most to your practice.
- Emergency and same-day care
- Implant and aligner consultations
- New-patient booking paths
Home services
Be there when it's urgent.
Reach homeowners the moment they need help, inside the area you actually want to serve.
- Emergency and repair searches
- Service-area targeting by town
- Budgets that flex with your busy seasons
Restaurants + bars
Promote the nights that matter.
Paid promotion that puts your events and specials in front of people nearby.
- Event and special promotion
- Built on your own photo and video
- Available as a content plan add-on
Ads + SEO
Should you run ads or invest in SEO?
Often both, for different reasons. Ads can put you at the top of search results quickly and tell you which services and keywords bring in customers. SEO takes longer but keeps paying off without a per-click cost.
A common approach: use ads to bring in leads now while local SEO builds, then shift budget as your organic visibility grows.
Explore local SEOGood signs ads will pay off
- You can handle more work right nowAds turn on quickly, so you need capacity for the leads.
- A lead is worth a lot to youAn implant case or roof replacement can justify a higher cost per lead.
- You have a page built to convertOr you're ready to build one. Ads to a weak page waste money.
- You want answers fastAds show which services and searches produce customers in weeks, not months.
The smartest first step
Start with a clear scope and budget
Google Ads management is priced to your market and how many campaigns you need. After a free consultation or a Blueprint, you get a written scope, a recommended starting ad budget, and a management price before anything launches.
Already running ads? I'll look at your account first and tell you honestly whether it needs rebuilding, fine-tuning, or turning off.
Every Google Ads engagement includes
- Campaigns in your own Google Ads account, which you keep
- Call and form conversion tracking
- Search term review and negative keywords
- Landing page recommendations for every campaign
- A monthly report and call on cost per lead
Ad spend is billed by Google directly to you, separate from management. Blueprints start at $1,250 and are credited toward your project within 30 days.
Precision execution
From first search to tracked lead
- 01
Audit + goals
What a lead is worth to you, your service area, your competitors, and what any existing account is doing now.
- 02
Build
Campaign structure, keywords, negatives, ads, and landing pages, with tracking tested before launch.
- 03
Launch + learn
The first weeks show which searches and ads produce calls. Budget moves toward what's working.
- 04
Optimize + report
Ongoing adjustments, plus a monthly report and call on leads and cost per lead.
Why TC3 Marketing
Disciplined strategy. Clear communication. Practical growth.
TC3 combines hands-on website, search, and content work with more than a decade of sales experience, including founding and running a healthcare revenue cycle company. I approach marketing the way business owners do: what does it cost, and what does it bring in? Every engagement starts with documented goals and ends with work you can understand, own, and measure.
More about TC3- Owner-led strategy and execution
- Clear scope and price, approved before work starts
- You own your website, accounts, and content
- Reporting tied to calls, forms, and bookings
Straight answers
Google Ads and PPC FAQs
How much should I spend on Google Ads?
It depends on your market, your services, and what a new customer is worth to you. I'll recommend a starting budget in writing based on your area and competition, and we adjust once real cost-per-lead numbers come in.
Who owns the Google Ads account?
You do. Campaigns run in your account, ad spend is billed by Google to your card, and you keep full access and history if we ever stop working together.
How quickly will ads bring in leads?
Ads can start showing as soon as Google approves them, often within a day or two. The first few weeks are about learning which searches and ads produce calls, then shifting budget toward them.
Can you take over an account someone else set up?
Yes. I'll start with a review of the existing account, keep what's working, and clean up wasted spend, broken tracking, and poor structure.
Do I need a new website to run ads?
Not always, but ads need a page that answers the searcher's question and makes it easy to call or book. If your current pages can't do that, I'll recommend a focused landing page before spending on clicks.
Do you guarantee a number of leads?
No. Nobody can honestly guarantee leads from ads. I commit to disciplined setup, careful tracking, and monthly optimization tied to your cost per lead.
One connected system
Ads work best alongside
Ads bring the right people in. A strong website and local SEO make every click worth more.
Let's start the conversation
Ready for ads you can actually measure?
Tell me about your business, your service area, and any ads you're running now. I'll come back with a practical next step and a realistic starting budget.
Prefer to pick a time? Book a free consultation