Case study · eCommerce build + refresh
A personalized gift shop that brought in $10K+ in its first year
That's So You sells hand-etched glassware and wooden charcuterie boards, each personalized to order with names, monograms, and dates. I built the store on WooCommerce and recently refreshed it into a true custom gift shop.
Results
What the store has done
Sales
$10K+
New sales in the first 12 months
Measured over the store's first year online.
Catalog
20+
Product pages built
Glassware, charcuterie boards, and gift sets, each with its own page.
The goals
Make personalized gifts easy to picture and easy to order
Personalized gifts are a considered purchase. Buyers want to see what their glass or board will look like, know it will arrive in time, and trust that their names and dates will be right.
The first build put the store online. The 2026 refresh turned it into a gift shop: clearer personalization, gift sets that raise the order value, and a simple way to request custom work for weddings and corporate orders.
What I built
From online store to custom gift shop
The refreshed homepage leads with personalization, walks shoppers through how ordering works in three steps, and pairs boards and glasses into ready-made host gifts.
Website design servicesScope of work
- WooCommerce store buildThe original shop, checkout, and 20+ product pages.
- Personalization-first homepageA new hero and a three-step "how it works" so buyers know exactly what they get.
- Gift setsMatching board and glass sets positioned as the go-to host gift.
- Custom design requestsA request form with artwork upload for logos, handwriting, and wedding or corporate orders.
The site
Screens from the 2026 refresh
Let's start the conversation
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